December 2008, Quarter 0/12

IndustryMasters Print Media

Your challenge, build a successful print-media business that values CSR Corporate Social Responsibility management practices and still make profits.
Simulation Run Time
The simulation will run for 12 Business Quarters (3 years), at a screen-refresh rate of 3 minutes per simulated Quarter. The simulation round therefore lasts 36 minutes - plus some start up time, as you familiarise yourself with the screens.
Topics Covered
Operations management, Product Lifecycle, Portfolio Management, Inventory Management, Capacity Planning, Customer retention, Customer acquisition, Finance, CO2 Emissions, Sustainability.

Your Starting Position
The initial share capital is 120M$ and your available investment budget is 142M$. Your company has already invested into 3 product lines: Retail Books, Sunday Newspapers and Monthly Magazine. You are competing against 2 virtual competitors: BigPress Inc. and GreenBooks Inc.

Print Media

Print Media
Retail Books

Initial Investment: 7.48M$
Capacity: 20,000 / Month
Product Life Cycle: 30 months
CO2 Footprint: 264 tons
Sales Price: 29$
Revenue: 0.57M$ / Month
Gross Margin: 55.4%
Staff: 16
Sunday Newspapers

Initial Investment: 136M$
Capacity: 2,000,000 / Month
Product Life Cycle: 30 months
CO2 Footprint: 6400 tons
Sales Price: 5.20$
Revenue: 10.40M$ / Month
Gross Margin: 55.4%
Staff: 288
Weekly Magazine

Initial Investment: 109M$
Capacity: 800,000 / Month
Product Life Cycle: 30 months
CO2 Footprint: 4480 tons
Sales Price: 10.40$
Revenue: 8.32M$ / Month
Gross Margin: 55.4%
Staff: 230
Bookclub

Initial Investment: 12.60M$
Capacity: 50,000 / Month
CPGA: 50$
CO2 Footprint: 432 tons
Sales Price: 23.40$
Revenue: 1.17M$ / Month
Gross Margin: 60.0%
Staff: 27
Daily Newspaper

Initial Investment: 28.00M$
Capacity: 50,000 / Month
CPGA: 50$
CO2 Footprint: 1280 tons
Sales Price: 52$
Revenue: 2.60M$ / Month
Gross Margin: 60.0%
Staff: 60
Monthly Magazine

Initial Investment: 67.20M$
Capacity: 200,000 / Month
CPGA: 50$
CO2 Footprint: 2688 tons
Sales Price: 31$
Revenue: 6.24M$ / Month
Gross Margin: 60.0%
Staff: 144
Sustainability 
Staff Expenses 0.00%
Material Cost 0.00%
Demand 0.00%

Green Supply Chain
20 %

Green Packaging
17 %

Green Materials
21 %

Renewable Energy
16 %

Green Distribution
11 %

Green Transportation
15 %
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